Performance & Growth Consulting (PPC)

I provide high-level strategic guidance designed to help e-commerce brands scale profitably and operate with clarity. This service is ideal for clients who need a data-driven partner capable of analyzing performance across platforms, optimizing advertising spend, and building operational strategies that support long-term growth.

E-commerce businesses often struggle with:

• Fragmented visibility across multiple sales channels

• Unclear profitability and unclear contribution margins

• Inefficient ad spend with unpredictable ROAS

• Difficulty determining the optimal fulfillment method

• Lack of strategic direction during scaling phases

I deliver actionable insights and strategic frameworks that align marketing, operations, and financial performance into a unified growth plan. 

What I Deliver

1. Performance Reporting & Analytics

• Consolidated dashboards showing sales, profit margins, advertising spend, and operational KPIs

• Multi-channel performance reporting (Amazon, Walmart, eBay, Shopify, wholesale, etc.)

• Contribution margin and profitability analysis at SKU, brand, or marketplace level

• Trend identification for seasonality, growth opportunities, and performance bottlenecks

• Customized reporting templates for leadership or investor communications

Outcomes:
A unified, easy-to-digest view of the entire business with clear insights into what’s driving growth—and what’s holding it back.

2. Marketplace Advertising Management (PPC)

• Creation, setup, and ongoing optimization of PPC campaigns

• Sponsored Products, Sponsored Brands, and Sponsored Display optimization

• Keyword research, bid automation logic, and negative keyword refinement

• A/B testing of creatives, targeting, placements, and campaign structures

• Performance forecasting and ROAS/CAC analysis

• Competitor ad benchmarking to identify share-of-voice opportunities

Outcomes:
Higher visibility, improved conversion rates, and more efficient ad spend without wasting budget on low-return strategies.

3. Fulfillment Strategy Consulting

• Evaluate whether FBA, WFS, FBM, 3PL, or hybrid fulfillment best fits the business

• Cost breakdowns: storage fees, pick & pack, inbound logistics, and long-term fees

• Assessment of operational constraints (inventory turnover, prep requirements, seasonality)

• Guidance on inbound shipment workflows, inventory buffers, and stockout prevention

• Recommendations for expanding into new fulfillment programs

• Alignment of fulfillment choices with advertising and pricing strategies

Outcomes:
A fulfillment strategy that maximizes margins, reduces operational friction, and supports stable scaling without inventory interruptions.

Final Deliverables

You receive a complete growth-support package including:

• Consolidated performance dashboards and reports

• Fully optimized, data-driven PPC campaign management

• A customized fulfillment strategy tailored to product type, margins, and growth goals

• Optional: monthly strategy calls, quarterly business reviews, and long-term growth roadmaps